Our Approach
| What Works | What is Normal |
|---|---|
| Strategy first: goals, ROI, and KPI | Buy the biggest list of features |
| Focus: what’s in it for everyone? | Focus: what’s in it for management? |
| Release through staged marketing and feature roll outs | One “big bang” roll out |
| Emphasize community management and change | Emphasize technology |
| Release, learn, then iterate and optimize | Fire and forget |
According to Gartner, by 2012, over 50 percent of enterprises will use activity streams that include microblogging, but stand-alone enterprise microblogging will have less than 5 percent penetration. The technology, by itself, does not create results.
What’s normal isn’t the same as what works.
What’s typical are “big bang” technology roll outs that fizzle because the manager or buyer brainstormed features in a committee first and bought the software that checked the most boxes. This process leaves out what the employee cares about and usually leads to clunky software that is painful to use. The combination of these two factors is what gives “enterprise software” such a poor reputation.
How the technology is positioned for employees is often more important than the technology itself. The technology needs to land as an opportunity for your people or it won’t get used. A well crafted platform and process ensures more usage and engagement.
We do what works, not what’s normal.
The Red Rover Process
Begin change. 
The conversation begins with a change agent. Someone like you, who wants more. Someone who sees real potential and opportunity in their company.
Recruit. We support you to recruit and on board the team necessary to create change. On that team will usually be someone from the CIO’s office or IT and an evangelist from Human Resources.
Plan. We match your goals to the Red Rover playbook to create campaigns, change management and staged technology roll-outs so you can meet your goals.
Implement & Iterate. At each stage we’ll share our own peer-to-peer learning with the client team, reviewing metrics from the previous stage and planning for the next. After a few stages, your team will be able to manage the process completely on your own.
We’ll always be there for support as needed and to connect you with other clients to share best practices, content and community learning.
It’s this marriage between a thoughtful process and the needs of your people that leads to engagement and…business results.